Coastal Catch
Coastal Catch, a premier dining establishment located at Woodlands Mall, required a cohesive brand identity and targeted marketing presence to stand out in a competitive casual-dining market. Built around the core values of serving refined, seasonal, and unforgettable marine cuisine, the restaurant needed a brand system that captured the oceanic freshness of its menu while presenting a sophisticated visual footprint. The project aimed to establish an authoritative visual standard across physical restaurant environments, staff uniforms, and digital marketing collateral to drive walk-in foot traffic and expand online delivery channels.
The visual identity of Coastal Catch blends maritime charm with modern minimalism, anchored by a distinctive sea lion brand mark encased within a solid circular badge. The typography utilises a heavy, high-impact sans-serif for “COASTAL” set directly above a widely spaced serif subtitle for “CATCH”, striking a balance between contemporary boldness and classic dining elegance. The brand system relies on a high-contrast monochrome colour scheme of black and white, complemented by rich dark wood textures, exposed brickwork, and natural greenery inside the physical venue. This aesthetic extends smoothly across large-format window decals, clean white aprons for waitstaff, and digital promotional assets.
Brand Identity Breakdown
Logo Design
Combination
icon
Colour palette
- #000000
- #FFFFFF
Package Design
Menu Design
The marketing strategy for Coastal Catch integrates physical venue branding with multi-channel digital campaigns to capture both dine-in guests and home delivery orders. Social media promotional campaigns highlight key menu offerings such as the signature Seafood Paella alongside seasonal event activations like “Happy Beer Day”. Digital marketing materials clearly display location details, operating hours, and direct integration with major delivery partners including Uber Eats and Bolt Food. By pairing high-end food photography with consistent brand mark placement across social platforms, Coastal Catch reinforces its identity as a go-to coastal dining destination both in-store and online.
Marketing Strategy
Brand in use
